VANCOUVER, B.C. — October 6, 2025 — We’re thrilled to be spotlighted by Cold Tea Collective in their recent article "Asian Canadian founders of green tea cognac cocktail drink Triple X.O.G. pitch on Dragons’ Den", covering our appearance on Dragons’ Den. The write-up dives into our brand journey, our pitch strategy, and the cultural inspiration that fuels everything we do.
✨ Highlights from the Feature
- Cultural Roots & Concept: The article emphasizes how our product was born from nightlife traditions and community — a flavour story rooted in karaoke bars and shared experiences.
- Pitch Day Reflections: It recaps the energy, the questions from the Dragons, and how we navigated offers and negotiations under pressure.
- Brand Differentiation: Cold Tea Collective explores what sets Triple X.O.G. apart — not just the flavour (cognac + jasmine green tea), but the story, packaging, and boldness of bringing something truly new to the RTD landscape.
- Momentum & Vision: The piece touches on where we are now — with growing retail presence, community momentum, and plans to expand further across Canada.
💚 What This Feature Means for Us
Being featured in Cold Tea Collective is more than press — it’s affirmation. It gives our story a stage where readers who care about culture, craft, and community can see why Triple X.O.G. exists and what we aim to build.
It’s also an opportunity: sharing this article helps us connect with new partners, media, and consumers who align with our vision.
The full episode is now streaming for free on CBC Gem.
▶️ Watch the full pitch: CBC Gem – Dragons’ Den (Season 20, Episode 2)
🎧 Listen to our Interview on CBC Radio: Triple X.O.G. Featured on CBC News
🐉 The final offers: Vancouver’s Triple X.O.G. Receives Multiple Offers
🎉 Relive the watch party: Triple X.O.G. Dragons’ Den Watch Party
💚 Support from the dragon: Triple X.O.G. Meets with Dragon Brian Scudamore’s Team
📽️ Behind the scenes: Triple X.O.G. Behind the Scenes on Dragons’ Den
