VANCOUVER, B.C. — October 3, 2025 — We’re proud to share that Triple X.O.G. — the world’s first ready-to-drink cognac and green tea cocktail — has been featured on CBC News, following its national television debut on Dragons’ Den! 🎉
The co-founders, Felix Chen and Rudy Pham of Triple X.O.G. (dba Golden Triangle Beverage Company), were interviewed by Gloria Macarenko on CBC Radio’s On The Coast, live from the CBC Vancouver Headquarters. The feature spotlighted their inspiring entrepreneurial journey and the cultural roots behind the creation of Triple X.O.G.
During the interview, Felix and Rudy shared how Triple X.O.G. was inspired by a beloved cocktail that originated in Asian karaoke bars — a drink symbolizing friendship, celebration, and connection. Their goal? To take this cultural staple mainstream by blending French cognac, real jasmine green tea, and Canadian honey into a premium, lightly carbonated, ready-to-drink cocktail.
“We wanted to create something that feels familiar yet elevated,” said Felix Chen. “It’s about taking a cultural classic and giving it the recognition it deserves.”
“Triple X.O.G. represents our story — East meets West, tradition meets innovation,” added Rudy Pham. “It’s a drink that brings people together.”
Their pitch on CBC’s Dragons’ Den (Season 20, Episode 2) earned multiple offers from the Dragons and ultimately a deal with Manjit Minhas, co-founder and CEO of Minhas Breweries. The episode showcased not just the product, but the passion, creativity, and cultural pride behind the brand.
Since its launch, Triple X.O.G. has seen tremendous growth — now available in over 100 retail and hospitality locations across British Columbia and Alberta, with expansion plans underway across Canada.
The full episode is now streaming for free on CBC Gem.
▶️ Watch the full pitch: CBC Gem – Dragons’ Den (Season 20, Episode 2)
🐉 The final offers: Vancouver’s Triple X.O.G. Receives Multiple Offers
🎉 Relive the watch party: Triple X.O.G. Dragons’ Den Watch Party
💚 Support from the dragon: Triple X.O.G. Meets with Dragon Brian Scudamore’s Team
📽️ Behind the scenes: Triple X.O.G. Behind the Scenes on Dragons’ Den
📊 Investment Opportunities
Triple X.O.G. is thrilled to announce its first-ever funding round!
The Vancouver-based brand is raising its seed round to expand production, grow national distribution, and scale marketing efforts across Canada. This marks a major milestone as Triple X.O.G. continues building the world’s first cognac green tea cocktail into a bold, culture-driven lifestyle brand.
📩 Venture Capital Contact
On behalf of Triple X.O.G.
Vina Tsai – VT Consulting Group
vina.tsai@vinatsaiholdings.com
📢 Media Opportunities
Triple X.O.G. co-founders Felix Chen (Taiwanese-Canadian serial entrepreneur and engineer, originally from Calgary) and Rudy Pham (Vietnamese-German Canadian entrepreneur and insurance professional from B.C.) are available for interviews on:
- Their Dragons’ Den experience, securing multiple offers, and striking a deal with Manjit Minhas.
- The company’s journey from karaoke bars to retail shelves, now stocked in over 100 locations across B.C. and Alberta.
- Their personal and professional stories as founders and friends building a premium Canadian brand rooted in Asian culture.
📩 Media Contacts
On behalf of Triple X.O.G.
Natasha Jung – Cold Tea Collective
natasha@coldteacollective.com
(+1) 604-603-2740
Dragons’ Den (CBC PR)
Kaari Sinnaeve – CBC Public Relations
kaari.sinnaeve@cbc.ca
(+1) 416-200-5346
About Dragons’ Den
Dragons’ Den is filmed at the CBC Broadcasting Centre in Toronto and airs Thursdays at 8 p.m. (8:30 NT) on CBC and CBC Gem.
- Executive Producer: Molly Middleton
- Senior Producer: Toni Francis
- Host: Dianne Buckner
Website: cbc.ca/dragonsden
Facebook: facebook.com/cbcdragon
Twitter/X: @cbcdragon
Instagram: @cbcdragon
TikTok: @dragonsden
#cbcdragonsden
