CALGARY, B.C. — February 21, 2026 — Triple X.O.G. was proud to sponsor the A Society of Entrepreneurs (ASE) Lunar New Year (LNY) Gala in Calgary—an evening that celebrated culture, connection, and the entrepreneurial spirit that keeps local economies moving forward.
For Triple X.O.G., sponsorship is not a passive brand play. It’s a deliberate investment in the communities and convenings that create real relationship equity—and this gala delivered exactly that.
Why this partnership mattered
Entrepreneurship thrives when people have access to three things: community, visibility, and opportunity. The Society of Entrepreneurs Calgary is building that runway—bringing founders, operators, and leaders into the same room to exchange ideas, expand networks, and accelerate collaboration.
Sponsoring the LNY Gala was aligned with our core thesis: show up in the moments that matter, and contribute to platforms that help people grow—personally, professionally, and culturally.
A celebration with real momentum
Lunar New Year is about renewal, gratitude, and forward motion—values that naturally overlap with entrepreneurship. The gala created a space where tradition met ambition: meaningful conversations, shared celebration, and a collective energy that signals, “We’re building something bigger together.”
From a brand standpoint, Triple X.O.G. is built for social settings and community-forward experiences. This event was a strong fit—not because it was high-profile, but because it was high-trust.
What Triple X.O.G. stands for in these rooms
When we sponsor events like this, we’re not just aiming for awareness—we’re aiming for alignment.
That means supporting:
- Founder-to-founder connection and relationship-building
- Community leadership that creates repeatable, high-quality experiences
- Cultural celebration that reinforces identity and belonging
- Local economic growth powered by small businesses and entrepreneurship
We’re building a brand that moves with the community—not above it.
Thank you, Calgary
To the Society of Entrepreneurs Calgary team, volunteers, partners, and every attendee who showed up with positivity and drive—thank you for welcoming Triple X.O.G. into your Lunar New Year celebration. We’re honoured to support the community and excited to keep building alongside Calgary’s entrepreneurial ecosystem.
What’s next
Triple X.O.G. will continue to sponsor and partner with organizations that are growing community infrastructure for entrepreneurs across Canada—especially in markets where culture and business intersect in powerful ways.
If you’re organizing a gala, networking event, tournament, or community celebration and want a sponsor that approaches partnerships with intention and follow-through, let’s connect.
