CALGARY, AB — March 20-21, 2026 — Triple X.O.G. is excited to announce two major milestones in Calgary this March: the brand’s participation in Grape Escape 2026, taking place on March 20–21, and its upcoming rollout across Calgary Co-op Wine Spirits Beer locations in Calgary. Grape Escape’s official event pages describe it as Calgary’s largest premium wine, spirits, and beer tasting event, returning in March 2026 with over 125 vendors and hundreds of samples.
For Triple X.O.G., this is more than an event appearance. It is a meaningful market expansion moment.
As the world’s first cognac green tea cocktail, Triple X.O.G. has continued building momentum by introducing consumers to a ready-to-drink experience that stands apart from the conventional RTD category. Crafted with French cognac, real jasmine green tea, and local Canadian honey, the product is designed to deliver a profile that is both refined and approachable — a premium beverage with a distinctive cultural edge.
Bringing Triple X.O.G. to one of Calgary’s signature tasting events
Grape Escape has become one of Calgary’s most recognized tasting experiences, bringing together beverage producers, distributors, industry professionals, and consumers for a high-energy weekend centred on discovery and connection. The official Calgary Co-op event materials position the March 20–21, 2026 edition as a premium tasting experience featuring a broad mix of wine, spirits, beer, food, and expert-led experiences.
That makes it a strong strategic platform for Triple X.O.G.
Events like Grape Escape create the right environment for emerging and fast-scaling brands to do more than generate awareness. They allow products to be experienced in real time, in front of a live audience that can immediately engage with the flavour, brand story, and overall concept. For a beverage like Triple X.O.G. — which brings together premium ingredients and a differentiated identity — that kind of direct interaction is especially valuable.
Consumers are not simply seeing the product on a shelf. They are tasting it, asking questions, reacting to it in the moment, and understanding what makes it different.
That is where real traction starts.
Officially on the tasting floor
Triple X.O.G. is listed in the official Spring 2026 Grape Escape Tasting Guide under Golden Triangle Beverage Company, confirming the brand’s presence at the event. The guide places Triple X.O.G. at booth #605 in the Beer & Ready to Drink section.
That official listing is significant because it places Triple X.O.G. directly within one of the most active and competitive categories on the floor. In a tasting environment filled with established names and a wide variety of RTDs, beers, wines, and spirits, participation itself matters — but so does the opportunity to stand out.
Triple X.O.G. enters that conversation with a product that does not easily blend into the background.
Its flavour profile invites curiosity. Its concept creates memorability. And its branding supports a premium, modern drinking experience that resonates with consumers looking for something beyond the expected.
A major Calgary retail step forward
Alongside its participation at Grape Escape, Triple X.O.G. is also preparing for broader retail availability across Calgary Co-op Wine Spirits Beer stores in Calgary.
This is an important commercial development for the brand. Calgary Co-op Wine Spirits Beer is one of the city’s most established liquor retail platforms, with a strong consumer base, a recognized in-market presence, and a reputation for curating a broad selection of beer, wine, and spirits. Its official website also highlights ongoing expansion, including the opening of a new Seton location in Calgary.
For Triple X.O.G., availability at Calgary Co-op stores represents more than another retail listing. It marks the next phase of market accessibility.
Brand awareness is important, but distribution is what converts awareness into repeat purchases. Once consumers discover the product at an event like Grape Escape, retail access becomes critical. It gives them a clear path to purchase again, share the brand with others, and integrate it into their regular buying habits.
That retail continuity is essential for building long-term momentum.
A differentiated product for a changing category
The RTD category continues to evolve rapidly. Consumers today are looking for more than convenience. They are increasingly drawn to products with better ingredients, stronger storytelling, distinctive flavour combinations, and a more elevated overall brand experience.
That is exactly where Triple X.O.G. is positioned.
Rather than following the traditional path of sweet, generic, or trend-driven ready-to-drink formats, Triple X.O.G. offers something more intentional. The blend of cognac, jasmine green tea, and local Canadian honey creates a profile that feels layered, polished, and refreshingly different. It bridges premium spirits culture with contemporary social drinking in a way that feels both accessible and aspirational.
At a large-scale event like Grape Escape, that differentiation matters.
In a room filled with options, people gravitate toward brands that offer a clear identity and a memorable experience. Triple X.O.G. is built for exactly that kind of discovery moment.
Calgary consumers can experience the brand firsthand
Grape Escape provides a strong opportunity for both long-time supporters and first-time tasters to connect with Triple X.O.G. in person.
For those already familiar with the brand, the event is a chance to revisit the product in a vibrant, community-driven setting. For those discovering it for the first time, it is an invitation to explore a cocktail that brings together premium craftsmanship and a distinctly modern perspective on what an RTD can be.
And with Calgary Co-op store availability on the horizon, that first tasting does not have to end at the event.
It can become an ongoing relationship with the brand.
That is what makes this moment especially important. It is not just about showing up at a festival. It is about building a stronger footprint in Calgary and creating the infrastructure for sustained consumer engagement.
Looking ahead
Triple X.O.G.’s presence at Grape Escape 2026 and its expansion into Calgary Co-op stores signal continued forward motion for the brand. (Store Locator)
As Triple X.O.G. grows across Western Canada, these kinds of milestones matter because they reflect both market confidence and operational momentum. Live events validate demand. Retail distribution strengthens accessibility. Together, they help move the brand from an emerging presence to an established player.
March 2026 is shaping up to be another strong chapter in that journey.
From the tasting floor at Grape Escape to shelves across Calgary Co-op locations, Triple X.O.G. is continuing to create new opportunities for consumers to discover — and return to — a cocktail experience that is truly its own.
