EDMONTON, A.B. — March 6-7, 2026 — Triple X.O.G. was proud to attend the Edmonton Craft Beer Festival at the Edmonton EXPO Centre, joining one of Alberta’s flagship beverage events for a high-energy weekend of sampling, community engagement, and real-time market validation hosted by the Alberta Beer Festival. Public event listings describe the festival as a two-day showcase featuring 200+ beverage vendors and 400+ drinks, with food, music, and entertainment across multiple halls.
Triple X.O.G. rated No. 9 in sales from over 200 liquor vendors.
In a festival setting crowded with established and emerging brands across categories, placing in the top 10 is a meaningful commercial signal. It speaks not only to strong trial and conversion, but also to the growing pull of Triple X.O.G. as a differentiated ready-to-drink product in a highly saturated market.
For Triple X.O.G., showing up at Edmonton Beerfest was not simply about visibility. It was a strategic touchpoint — an opportunity to put the product directly in front of consumers, pressure-test brand resonance in a competitive live environment, and deepen momentum in Alberta through face-to-face interaction.
Why Edmonton Beerfest mattered
Edmonton Beerfest continues to be one of the most important beverage-facing platforms in the province. The 2026 event ran across three sessions — Friday evening, Saturday afternoon, and Saturday evening — giving brands multiple windows to connect with a broad mix of attendees, from casual explorers to highly engaged beverage consumers.
That matters because festivals like this compress a lot of market intelligence into a short period of time.
In two days, brands can observe how consumers respond to flavour, packaging, story, price perception, and overall shelf appeal — all in real time. For an emerging premium beverage company, that kind of live feedback loop is operationally valuable. It helps validate what is working, identify where demand is strongest, and sharpen the go-to-market approach moving forward.
For Triple X.O.G., Edmonton Beerfest served exactly that function.
The event gave the team a direct line to consumers who were discovering the brand for the first time, hearing the product story in person, and making an immediate decision to sample, purchase, and remember it. In that context, a top-10 sales outcome is not just an event-day win. It is a strong indicator that the brand is building durable traction.
A product profile built to stand out
Triple X.O.G. enters the festival space with a flavour profile that naturally creates curiosity.
As the world’s first cognac green tea cocktail, the product brings together French cognac, real jasmine green tea, and local Canadian honey in a smooth, lightly carbonated format designed for modern consumers who want something more distinctive than a conventional RTD. The brand describes itself as Vancouver-born and positioned at 5% ABV, with a focus on sophistication, refreshment, and cultural edge.
That differentiation matters in a festival environment.
When consumers are navigating hundreds of beverage options in a single room, attention is earned quickly and lost quickly. Products that break pattern — but still deliver a clean, memorable drinking experience — tend to create stronger engagement. Triple X.O.G. is built for that moment. It offers something familiar enough to be approachable, but distinct enough to leave an impression.
At Edmonton Beerfest, that translated into strong consumer interest and meaningful purchase behaviour.
More than samples — real conversion in a crowded room
Festivals often generate awareness. Fewer events generate real commercial traction.
What made Edmonton Beerfest especially significant for Triple X.O.G. was that the response moved beyond casual tasting. Consumers were not only curious about the product’s ingredients and flavour profile; they were responding to the total brand package — the concept, the positioning, the product story, and the drinking experience itself.
That is what makes the No. 9 sales ranking so important.
It signals that Triple X.O.G. was able to convert attention into action in one of the most competitive live-selling environments available to beverage brands in the region. In practical terms, it shows that the brand can hold its own not just as a novelty or conversation starter, but as a product consumers are willing to choose among many alternatives.
From a commercial standpoint, that is a very different outcome than simply generating buzz.
It suggests product-market alignment, brand clarity, and a consumer value proposition that is landing effectively in the field.
Thank you, Edmonton
To everyone who stopped by, sampled Triple X.O.G., asked questions, shared feedback, and supported the brand throughout the weekend — thank you.
Edmonton Beerfest 2026 was a strong weekend for visibility, engagement, and sales performance, but more importantly, it was a valuable opportunity to connect directly with the people who make growth possible: customers, supporters, hospitality professionals, and members of Alberta’s broader beverage community.
With a No. 9 sales ranking at ABF and growing recognition across Western Canada, Triple X.O.G. is continuing to prove that differentiated products, when paired with disciplined execution and the right market platforms, can break through.
And this is only the beginning.
