RICHMOND, B.C. — January 24, 2026 — Triple X.O.G. joined and sponsored the Vancouver Premier Pickleball Society (VPPS) for the Pickleball Tournament, hosted at DINK Pickleball Club in Richmond—an energizing tournament day built around community, competition, and momentum.
Why this partnership made strategic sense
At Triple X.O.G., we look for partnerships that aren’t just “logo placements,” but true community flywheels—organizations that are actively building culture, creating repeatable experiences, and growing the ecosystem from the ground up. VPPS is a BC registered non-profit focused on promoting pickleball and connecting players across ages and skill levels, which aligns tightly with how we think about long-term brand-building: show up consistently, add value, and earn trust through action.
Pickleball is one of the most accessible sports in Canada right now—fast to learn, highly social, and naturally community-driven. That “mix of competitive + inclusive” is exactly the type of environment where Triple X.O.G. can contribute in a way that feels authentic and high-impact.
What does sponsorship mean in practice?
Sponsorship, for us, is a value exchange, not a transaction. Supporting VPPS was about:
- Fueling community programming and helping the event deliver a strong player experience
- Backing local leadership that’s doing the operational heavy lifting to grow the sport sustainably
- Activating the Triple X.O.G. brand in a setting that matches our positioning: social, upbeat, and culturally current
In short: we wanted to be part of the tournament’s success story—not on the sidelines, but in the stack.
A toast to the VPPS community
To every player, organizer, volunteer, and supporter: thank you for making the Pickleball Tournament a meaningful milestone. VPPS continues to build a stronger pickleball ecosystem in Metro Vancouver, and we’re proud to contribute to that trajectory.
What’s next
Triple X.O.G. is actively investing in community-first partnerships where we can deliver measurable value—whether that’s through event sponsorship, grassroots activations, or strategic collaborations with organizations that are scaling real-world connections.
If you’d like to collaborate with Triple X.O.G. on a future community event or sports partnership, reach out—let’s pressure-test the idea and see if there’s a win-win.
