VANCOUVER, B.C. — October 2, 2025 — The wait was finally over — and it was worth every moment. On October 2nd, 2025, Triple X.O.G. made its national television debut on CBC’s Dragons’ Den (Season 20, Episode 2) and sealed a deal with brewing icon Manjit Minhas. To mark this once-in-a-lifetime moment, the team hosted an exclusive watch party at the Bosa Theatre inside Capilano University, bringing together more than 250 guests from across business, media, and the creative community.
From 5:30 PM to 9:00 PM, the evening blended celebration and storytelling — complete with complimentary Triple X.O.G. tastings, food, music, and a live broadcast of the episode. Guests heard firsthand from founders Felix Chen and Rudy Pham about their journey from karaoke-bar inspiration to the national spotlight. A live Q&A revealed behind-the-scenes insights into their Dragons’ Den experience, followed by cheers as the episode revealed the moment they struck a deal with “Queen Dragon” Minhas.
Hosted in partnership with Internet Masterminds, founded by Matt Astifan — the event united entrepreneurs, investors, influencers, and supporters of Triple X.O.G.! Cameras flashed at the photo wall, glowsticks lit up the crowd, and toasts were raised to a future of innovation, cultural pride, and premium craftsmanship.
“This night was more than just a watch party — it was a celebration of everyone who believed in us,” said co-founder Felix Chen. “From karaoke rooms to store shelves, we’ve shown what can happen when culture and creativity meet entrepreneurship.”
As the world’s first cognac green-tea cocktail, Triple X.O.G. continues to redefine the ready-to-drink category with its fusion of French cognac, real jasmine green tea, and Canadian honey — now available in over 100+ locations across B.C. and Alberta.
This milestone marks the beginning of an exciting new chapter for the brand, as it expands its retail footprint and builds on the momentum from its appearance on Dragons’ Den.
Thank you to everyone who joined us in person and tuned in from home. The journey is just beginning — and we’re raising a can to every one of you who helped make this night unforgettable. 💚🍵🥂
🎉 Relive the watch party with us!
The full episode is now streaming for free on CBC Gem.
▶️ Watch the full pitch: CBC Gem – Dragons’ Den (Season 20, Episode 2)
🎧 Listen to our Interview on CBC Radio: Triple X.O.G. Featured on CBC News
🐉 The final offers: Vancouver’s Triple X.O.G. Receives Multiple Offers
💚 Support from the dragon: Triple X.O.G. Meets with Dragon Brian Scudamore’s Team
📽️ Behind the scenes: Triple X.O.G. Behind the Scenes on Dragons’ Den
📊 Investment Opportunities
Triple X.O.G. is thrilled to announce its first-ever funding round!
The Vancouver-based brand is raising its seed round to expand production, grow national distribution, and scale marketing efforts across Canada. This marks a major milestone as Triple X.O.G. continues building the world’s first cognac green tea cocktail into a bold, culture-driven lifestyle brand.
📩 Venture Capital Contact
On behalf of Triple X.O.G.
Vina Tsai – VT Consulting Group
vina.tsai@vinatsaiholdings.com
📢 Media Opportunities
Triple X.O.G. co-founders Felix Chen (Taiwanese-Canadian serial entrepreneur and engineer, originally from Calgary) and Rudy Pham (Vietnamese-German Canadian entrepreneur and insurance professional from B.C.) are available for interviews on:
- Their Dragons’ Den experience, securing multiple offers, and striking a deal with Manjit Minhas.
- The company’s journey from karaoke bars to retail shelves, now stocked in over 100 locations across B.C. and Alberta.
- Their personal and professional stories as founders and friends building a premium Canadian brand rooted in Asian culture.
📩 Media Contacts
On behalf of Triple X.O.G.
Natasha Jung – Cold Tea Collective
natasha@coldteacollective.com
(+1) 604-603-2740
Dragons’ Den (CBC PR)
Kaari Sinnaeve – CBC Public Relations
kaari.sinnaeve@cbc.ca
(+1) 416-200-5346
About Dragons’ Den
Dragons’ Den is filmed at the CBC Broadcasting Centre in Toronto and airs Thursdays at 8 p.m. (8:30 NT) on CBC and CBC Gem.
- Executive Producer: Molly Middleton
- Senior Producer: Toni Francis
- Host: Dianne Buckner
Website: cbc.ca/dragonsden
Facebook: facebook.com/cbcdragon
Twitter/X: @cbcdragon
Instagram: @cbcdragon
TikTok: @dragonsden
#cbcdragonsden
