VANCOUVER, B.C. — April 22, 2025 — Triple X.O.G. joined industry leaders, innovators, and changemakers at the British Columbia Hotel Association (BCHA) Summit 2025, held at the Westin Bayshore, Vancouver.
As one of the province’s premier hospitality conferences, the BCHA Summit brought together hundreds of professionals from across B.C.’s tourism and hospitality sector — including hotel owners, operators, suppliers, and beverage brands — for a day of learning, networking, and collaboration.
🥂 A Toast to Hospitality and Innovation
Representing the next generation of premium beverages, Triple X.O.G. was honoured to be part of this year’s event, showcasing the world’s first cognac green tea cocktail to hospitality decision-makers from across the province.
With its smooth blend of French cognac, real jasmine green tea, and Canadian honey, Triple X.O.G. stood out as a unique offering in the growing ready-to-drink (RTD) category — a perfect fit for bars, hotels, and venues seeking new ways to elevate their beverage menus.
“We’re always excited to connect with hospitality leaders who share our passion for innovation and quality,” said Felix Chen, Co-Founder & CEO. “BCHA is where ideas meet opportunity — and we’re proud to be part of that conversation.”
💡 Building Partnerships & Elevating Experiences
The BCHA Summit featured engaging panel discussions, workshops, and networking sessions focused on the future of hospitality — from sustainable tourism and guest experience to technology and workforce development.
For Triple X.O.G., the event offered valuable opportunities to:
- Connect with hotel and resort executives seeking premium, locally crafted beverage options.
- Strengthen relationships with hospitality suppliers and distributors.
- Share the story behind Canada’s first cognac green tea cocktail — a drink rooted in culture and crafted for modern tastes.
“The energy at BCHA was inspiring,” shared Vina Tsai, Director of Business Development. “It’s exciting to see how hospitality leaders are embracing creativity and local partnerships to shape the future of guest experiences.”
🌟 Proud to Be Part of B.C.’s Hospitality Future
Joining the BCHA Summit 2025 marks another milestone for Triple X.O.G. as we continue to expand across B.C. and Alberta, building strong partnerships in the hospitality and tourism sectors.
We’re grateful to the British Columbia Hotel Association for hosting such an impactful event and for fostering collaboration across our industry. Together, we’re raising the bar — and the glass — for what’s possible in Canadian hospitality. 💚🍵🥂
