EDMONTON, A.B. — April 18-19, 2025 — Triple X.O.G. joined and sponsored the Edmonton International Beer Festival, one of Alberta’s most anticipated annual celebrations of craft beverages. Held at the Edmonton Convention Centre, the event brought together thousands of beer, cider, and cocktail enthusiasts for two unforgettable days of tastings, entertainment, and discovery.
🥂 A Bold Debut in Alberta
As the world’s first cognac green tea cocktail, Triple X.O.G. stood out from the crowd — capturing the attention (and taste buds) of festival-goers with our smooth, lightly carbonated blend of French cognac, real jasmine green tea, and Canadian honey.
From seasoned beer fans to curious newcomers, guests were instantly intrigued by our East-meets-West flavour profile — a refreshing, balanced alternative in the evolving ready-to-drink (RTD) category.
“Edmonton showed us so much love,” said Felix Chen, Co-Founder & CEO of Triple X.O.G. “We came to share something new — a product that celebrates both culture and craftsmanship — and the response was incredible.”
💡 A Festival of Connection and Creativity
The Edmonton International Beer Festival is more than a tasting event — it’s a celebration of creativity, community, and local innovation.
Throughout the weekend, our team connected with distributors, retailers, and hospitality partners across Alberta, strengthening relationships and opening new opportunities for expansion.
“It’s events like this that remind us why we do what we do,” said Rudy Pham, Co-Founder & COO. “Triple X.O.G. isn’t just a drink — it’s an experience that brings people together, no matter where they’re from.”
🍵 Sips, Smiles, and Stories
Festival-goers enjoyed complimentary tastings of Triple X.O.G., shared their favourite flavour notes, and even took home stories (and cans) to share with friends. The feedback was unanimous — a must-try for anyone who loves something original, smooth, and refreshing.
The lively atmosphere of live music, local vendors, and passionate beverage lovers made the Edmonton International Beer Festival an unforgettable weekend — and a milestone moment for Triple X.O.G. as we continue to grow across B.C. and Alberta.
🌟 Thank You, Edmonton!
A heartfelt thank-you to the festival organizers, partners, and everyone who stopped by our booth to sip, smile, and celebrate with us. Your support fuels our mission to redefine Canada’s ready-to-drink market — one can at a time.
Here’s to more great festivals, great flavours, and great company. 💚🍵🥂
