CALGARY, A.B. — May 2-3, 2025 — The energy was electric, the crowd was buzzing, and the taps were flowing!💚 Triple X.O.G. joined the Calgary International Beerfest, Western Canada’s largest celebration of craft beverages, hosted at the BMO Centre in Calgary Stampede Park.
With thousands of attendees, hundreds of vendors, and endless good vibes, this year’s Beerfest was the ultimate stage to introduce Alberta to the world’s first cognac green tea cocktail — and the response was absolutely phenomenal.
🥂 Bringing Something New to the Craft Scene
Amidst rows of breweries, distilleries, and cider houses, Triple X.O.G. stood out for its cultural story and innovative flavour. The brand’s signature blend of French cognac, real jasmine green tea, and Canadian honey offered a refreshing twist — elegant yet easy to enjoy.
“Calgary Beerfest was the perfect opportunity to introduce Triple X.O.G. to a passionate community that truly appreciates creativity and quality,” said Felix Chen, Co-Founder & CEO.
“It’s incredible to see how quickly people connected with both the flavour and the story behind the brand.”
💚 Connecting with Alberta’s Craft Community
Over two exciting days, Triple X.O.G. welcomed thousands of festival-goers for tastings, conversations, and photo ops. Attendees shared their surprise at discovering something unlike anything else on the market — a cocktail that blends the sophistication of cognac with the comfort of green tea.
“We love watching people experience that ‘wow’ moment after the first sip,” shared Rudy Pham, Co-Founder & COO. “It’s not just a drink — it’s a connection point between cultures, crafted for modern taste.”
Beyond tastings, the festival was an incredible opportunity to build new relationships with retailers, bar owners, and distributors from across Alberta, reinforcing the brand’s growing presence in the Western Canadian market.
🎉 A Celebration of Craft and Culture
The Calgary International Beerfest is more than a festival — it’s a celebration of community, collaboration, and the creativity that drives Canada’s craft beverage industry.
For Triple X.O.G., joining this event was both a milestone and a moment to celebrate how far the brand has come since its launch.
The team extends heartfelt thanks to the event organizers, partners, and every guest who stopped by the booth to sip, smile, and share the love. The enthusiasm and support from the Alberta community mean the world — and this is just the beginning.
🚀 Next Stop: More Festivals, More Flavour
As Triple X.O.G. continues to expand across B.C. and Alberta, the brand is proud to be part of events that bring people together through craft, culture, and creativity.
Here’s to more festivals, more connections, and more unforgettable moments — one sip at a time. 💚🍵🥂
