VANCOUVER, B.C. — May 17, 2025 — Innovation meets ambition! 💚 In the spring, Triple X.O.G. proudly joined the FoundersBoost Global Pre-Accelerator Program, a prestigious initiative that supports early-stage start-ups in refining their business models, building investor readiness, and accelerating growth.
After six weeks of mentorship, workshops, and strategic development, the Triple X.O.G. team took the stage on May 17, 2025, to present at the FoundersBoost Demo Day, marking a major milestone in the brand’s journey from cultural concept to national expansion.
💡 Fueling Innovation and Growth
As the world’s first cognac green tea cocktail, Triple X.O.G. has redefined the ready-to-drink (RTD) market in Canada — blending French cognac, real jasmine green tea, and Canadian honey into a premium, lightly carbonated cocktail that celebrates culture, craftsmanship, and creativity.
Participating in FoundersBoost gave the team the opportunity to strengthen their start-up fundamentals, connect with global mentors, and refine their investor strategy ahead of their first pre-seed funding round.
“The FoundersBoost experience has been transformative,” said Felix Chen, Co-Founder & CEO. “It challenged us to think bigger, move faster, and communicate our vision more clearly. We left the program stronger and more investor-ready than ever.”
🎤 Demo Day: Pitching the Vision
At Demo Day, Triple X.O.G. joined an inspiring lineup of founders from around the world to showcase their progress, traction, and future plans.
The presentation highlighted the brand’s growth since launch — with over 45,000 units sold, 100+ retail and hospitality partners, and partnerships with major industry events.
“Demo Day was a chance to share our story with investors who believe in innovation with purpose,” shared Vina Tsai, Director of Business Development. “Triple X.O.G. isn’t just a drink — it’s a lifestyle brand built on connection and culture.”
🌟 What’s Next for Triple X.O.G.
With the FoundersBoost milestone complete, Triple X.O.G. is now focused on preparing its pre-seed funding round, aimed at expanding production, scaling distribution, and strengthening brand presence across Canada.
The lessons, feedback, and relationships built through the program have positioned the company for its next phase of growth — from a start-up success story to a nationally recognized brand.
“We’re excited to keep building momentum and sharing our vision with investors who align with our mission,” said Felix. “The best is yet to come.”
🥂 About FoundersBoost
FoundersBoost is a global pre-accelerator program that helps early-stage start-ups prepare for seed funding, led by experienced founders and mentors. The program operates in multiple cities worldwide and has supported hundreds of start-ups that have gone on to raise over $200M collectively.
