VANCOUVER, B.C. — October 21, 2025 — When the Georgia Straight published “Vancouver brand Triple X.O.G. hopes to turn cognac green tea into the next big canned cocktail” by Nathan Caddell, it wasn’t just a win for our brand—it was a signal that our approach is resonating.
The Origin: From Party Idea to Market Reality
Co-founders Felix Chen and Rudy Pham met through a mutual friend, travelled together, and discovered a cocktail they loved (cognac + green tea + honey) at a party in August 2022.
Rudy tried Felix’s special drink, and the response was instant: “What is this? This is phenomenal.” Then the spark: “What about putting that drink in a can and putting it everywhere?” Six months of research, then a year-and-a-half later: we launched Triple X.O.G. — a canned cocktail with cognac, green tea and honey.
The Milestone: Growth and Exposure
Today, our cans are in over 100 private liquor stores across B.C. and Alberta. (Store Locator). Our recent appearance on Dragons’ Den led to multiple offers from investors, eventually closing a deal near our $1 million valuation with beverage-industry leader Manjit Minhas. The Georgia Straight piece also reports that in the four days following the episode's airing, our online sales jumped by 20% of total online sales.
The full episode is now streaming for free on CBC Gem.
▶️ Watch the full pitch: CBC Gem – Dragons’ Den (Season 20, Episode 2)
🎧 Listen to our Interview on CBC Radio: Triple X.O.G. Featured on CBC News
🐉 The final offers: Vancouver’s Triple X.O.G. Receives Multiple Offers
🎉 Relive the watch party: Triple X.O.G. Dragons’ Den Watch Party
💚 Support from the dragon: Triple X.O.G. Meets with Dragon Brian Scudamore’s Team
📽️ Behind the scenes: Triple X.O.G. Behind the Scenes on Dragons’ Den
Why This Matters
What we’re doing is unique in the ready-to-drink (RTD) space. There’s no widely available canned cocktail pairing cognac + green tea + honey — and that gap gave us the opportunity.
We’re not just launching a product; we’re launching a taste identity: from West Coast roots, flavour-forward, culturally curious, and boldly mixing premium spirits with a modern lifestyle.
The feature in the Georgia Straight validates that the media, consumers and industry are taking notice. It shows demand: people from Ontario, Quebec, the Netherlands, Australia and Asia already contacting us about "when can I buy this here?"
Our Next Moves
- Expand distribution across Canada: we are focused on taking over Canada first, before global expansion.
- Scale production and supply chain to meet international interest.
- Continue refining the brand story: bold, playful, premium, and inclusive.
- Leverage momentum from the media feature and Dragons’ Den exposure to fuel marketing, retail placements and strategic partnerships.
A Word of Thanks
Thank you to everyone who believed in the dream — from initial taste-tests in living rooms, to bartender feedback, to our supporters (including our community in BC and Alberta), to our investor partners and the media (including Georgia Straight) for giving us a platform to share our story.
The journey from “just a drink idea” to launching a canned cocktail brand has been exhilarating — and we’re just getting started.
