HONG KONG, CHINA — November 11, 2025 — When we launched Triple X.O.G., our goal was to re-imagine an iconic cocktail moment — one that resonated across generations, cultures and continents — and now that story has been spotlighted in the prestigious publication South China Morning Post by Ashlyn Chak, "Asian Canadian duo’s canned ode to a Hong Kong cocktail woos Dragons’ Den judges". The feature captures how two Asian Canadian entrepreneurs have transformed a beloved Hong Kong karaoke-era drink into a canned cocktail poised for global take-off.
A Nostalgic Sip, A Modern Can
In the article, “Asian Canadian duo’s canned ode to a Hong Kong cocktail woos Dragons’ Den judges”, the Post describes how the original cognac-and-green-tea cocktail — a staple of Hong Kong’s karaoke lounges from the 1980s through the early 2000s — had gradually faded from the local scene.
While the drink itself was once mixed on-the-fly in karaoke booths, Triple X.O.G. has quietly re-engineered it for today’s canned-cocktail market, blending cognac and green tea to honour that memory.
The Founders’ Vision and Mission
The story recounts how co-founders Felix Chen and Rudy Pham, based in Vancouver, Canada, set out to resurrect this “lost memory” of Hong Kong’s karaoke culture and deliver it in a contemporary format. They saw this as more than a beverage launch — it’s a cultural bridge: part tribute, part innovation.
Market Momentum and Credible Validation
Importantly, the Post notes that in October 2025, the team appeared on the Canadian version of the reality investor show Dragons’ Den, where they garnered multiple offers from potential investors. This kind of validation underlines the momentum behind the brand — exactly the type of ambition and execution we value in our strategic partnerships.
The full episode is now streaming for free on CBC Gem.
▶️ Watch the full pitch: CBC Gem – Dragons’ Den (Season 20, Episode 2)
🎧 Listen to our Interview on CBC Radio: Triple X.O.G. Featured on CBC News
🐉 The final offers: Vancouver’s Triple X.O.G. Receives Multiple Offers
🎉 Relive the watch party: Triple X.O.G. Dragons’ Den Watch Party
💚 Support from the dragon: Triple X.O.G. Meets with Dragon Brian Scudamore’s Team
📽️ Behind the scenes: Triple X.O.G. Behind the Scenes on Dragons’ Den
Why This Matters
- Cultural resonance – By drawing on the karaoke-era mix of cognac and green tea from Hong Kong, the brand taps into an emotional and nostalgic narrative.
- Category innovation – The transformation of that memory into a canned ready-to-drink format signals creative product development (and an emerging player in the canned-cocktail space).
- Global potential – The cross-Pacific story (from Hong Kong roots to Canadian entrepreneurship) adds international flavour and broad appeal.
- Strategic storytelling – Media recognition from the South China Morning Post positions the brand for elevated awareness and credibility in beverage, lifestyle and travel press.
What’s Next
With this media feature now live, our pathway is clear: amplify the story, scale distribution, and maintain the authenticity of the brand heritage while delivering a world-class product.
We invite you to read the full article in the South China Morning Post and stay tuned for upcoming launches, partnerships and regional activations from Triple X.O.G. This is just the beginning of the journey.
