EDMONTON, A.B. — March 8, 2025 — Alberta, you were incredible! 💚 This spring, Triple X.O.G. joined the Edmonton Craft Beer Festival 2025, one of Western Canada’s largest celebrations of craft beverages. Thousands of festival-goers gathered at the Edmonton Expo Centre for two unforgettable days of tastings, live music, and connection — and Triple X.O.G. was right in the mix, pouring innovation by the can.
🥂 A New Twist on Craft Culture
As the world’s first cognac green tea cocktail, Triple X.O.G. brought something truly different to the festival floor — a smooth, refreshing, and lightly carbonated blend of French cognac, real jasmine green tea, and Canadian honey.
Among rows of breweries and cideries, our booth stood out for its fusion of East-meets-West flavour and sleek design — inviting both curious tasters and loyal fans to experience a drink that redefines what “craft” can mean.
“The Edmonton Craft Beer Festival is all about innovation and community — values that are at the heart of Triple X.O.G. We’re honoured to represent the next generation of Canadian-made beverages on a stage that celebrates creativity and craftsmanship,” said Felix Chen, Co-Founder & CEO.
💚 From First Sips to Fan Favourites
Festival-goers from across Alberta — beer lovers, mixology enthusiasts, and fellow creators — stopped by to try Triple X.O.G. for the first time.
The reaction? Instant fans. From those surprised by its crisp, tea-forward finish to those drawn in by its cultural story, the feedback was overwhelming.
“We love seeing people’s faces when they try it — the look of ‘wait, what is this?!’” shared Rudy Pham, Co-Founder & COO. “It’s exciting to introduce something completely new to the Canadian RTD scene.”
🌟 Beyond the Booth
The Edmonton Craft Beer Festival wasn’t just about tastings — it was about connection. Between networking with distributors, collaborating with local hospitality partners, and meeting passionate beverage enthusiasts, the weekend embodied everything Triple X.O.G. stands for: community, culture, and creativity.
Participating in Alberta’s premier craft event marks another milestone in our expansion across B.C. and Alberta, with growing demand from bars, retailers, and event organizers.
🥳 Thank You, Edmonton!
A huge thank-you to the organizers of the Edmonton Craft Beer Festival for an incredible event, and to everyone who stopped by to share a sip, a smile, and a story.
Your support fuels our mission to bring bold, cultural, and innovative flavours to every corner of Canada.
Until next time — stay bold, stay curious, and keep raising a can to what’s next. 💚🍵🥂
