VANCOUVER, B.C. — March 5, 2025 — Triple X.O.G. was proud to join the ABLE BC Conference 2025, one of the most important annual gatherings for British Columbia’s hospitality and liquor industry. Hosted by the Alliance of Beverage Licensees (ABLE BC), the event brought together hundreds of industry professionals, policymakers, suppliers, and brand leaders to collaborate, connect, and shape the future of the beverage and hospitality sector.
🥂 A Seat at the Table
As a proudly Vancouver-born brand and the world’s first cognac green tea cocktail, Triple X.O.G. joined the conversation alongside some of the most influential voices in Canada’s beverage landscape. The conference offered the perfect platform to connect with bar owners, liquor retailers, distributors, and event partners — strengthening relationships and sparking new collaborations across the province.
“Being part of the ABLE BC community is more than just business — it’s about being part of the collective effort to grow and modernize our industry,” said Felix Chen, Co-Founder & CEO of Triple X.O.G..
“We’re proud to represent the next generation of Canadian beverage innovation, blending culture, craftsmanship, and creativity.”
💡 Collaboration, Innovation & Opportunity
The ABLE BC Conference featured thought-provoking discussions on key industry topics — from evolving consumer trends and retail strategies to the future of ready-to-drink (RTD) beverages.
For Triple X.O.G., it was an opportunity to showcase a product that stands at the crossroads of tradition and innovation: a modern twist on a cultural classic, crafted with French cognac, real jasmine green tea, and Canadian honey.
“It’s inspiring to see how far the industry has come and where it’s heading,” said Rudy Pham, Co-Founder & COO.
“Events like ABLE BC remind us that collaboration drives progress — and that’s exactly what TRIPLE X.O.G. is built on.”
🌟 Building the Future of Beverage
Participating in the ABLE BC Conference 2025 reinforced Triple X.O.G.’s commitment to growth, quality, and community. As the brand continues to expand across B.C. and Alberta, partnerships formed through events like these play a vital role in shaping a sustainable, forward-thinking beverage industry.
Triple X.O.G. thanks the organizers, speakers, and attendees who made the event a success — and to all the entrepreneurs, innovators, and leaders working to make B.C. the heart of Canada’s beverage innovation, we raise a glass to you. 💚🍵🥂
