VANCOUVER, B.C. — November 8, 2024 — What a night! The launch of Triple X.O.G., the world’s first cognac green tea cocktail, was celebrated in true style at the Vesper Lounge — one of Vancouver’s most vibrant nightlife destinations.
The event brought together a dynamic mix of entrepreneurs, influencers, industry partners, and media for an evening that perfectly captured what Triple X.O.G. stands for — culture, community, and connection.
🥂 A Toast to the Beginning
Guests were welcomed with chilled cans of Triple X.O.G., featuring its signature blend of French cognac, real jasmine green tea, and Canadian honey. The night kicked off with opening remarks from co-founders Felix Chen and Rudy Pham, who shared their journey of turning a nostalgic Asian nightlife classic into a bold, modern ready-to-drink (RTD) cocktail.
“What started as a drink shared among friends in karaoke bars has become a movement,” said Felix Chen, Co-Founder & CEO. “This launch isn’t just about a product — it’s about sharing a piece of culture and celebrating the people who made it possible.”
“We’re redefining what it means to raise a glass,” added Rudy Pham, Co-Founder & COO. “Triple X.O.G. is for those who lead with authenticity, creativity, and confidence — and tonight, we’re surrounded by exactly that.”
🎶 An Unforgettable Night at Vesper Lounge
The Vesper Lounge provided the perfect backdrop — sleek, modern, and full of energy. The evening featured a live DJ set, curated cocktails inspired by the Triple X.O.G. brand, and of course, endless photo ops under the glowing green and gold lights.
Guests mingled with the founders, sampled exclusive early-batch cans, and raised toasts to the next big thing in Canada’s RTD market. The event buzzed with excitement as stories were shared, cameras flashed, and everyone felt the pulse of a brand on the rise.
💚 Thank You to Our Community
The Triple X.O.G. Launch Party was more than a celebration — it was a thank-you to the partners, supporters, and early believers who helped bring this dream to life.
From our co-manufacturing partner Coupe Beverages to the many collaborators, designers, and distributors who joined the journey — this milestone belongs to everyone who’s been part of the story.
🚀 What’s Next
With the official launch now complete, Triple X.O.G. is hitting shelves across B.C. and Alberta, available in select liquor stores, bars, restaurants and event venues. The team is already gearing up for upcoming tasting activations, festivals, and expansion into new provinces.
This is just the beginning — and we’re raising a can to what’s ahead. 💚🍵🥂
