VANCOUVER, B.C. — Behind every bold brand is an even bolder vision. Triple X.O.G.—Canada’s first cognac green tea cocktail—wasn’t just created to disrupt the ready-to-drink (RTD) market; it was born out of culture, friendship, and the entrepreneurial spirit of two co-founders: Felix Chen and Rudy Pham.
Felix Chen — Co-Founder & CEO of Triple X.O.G.
Raised in Calgary in a family where food and drink meant connection, Felix Chen grew up watching his father transform gatherings into lasting memories—and businesses into opportunities. From running heavy machinery at his father’s recycling company as a child to later building ventures in fitness and hospitality, Felix learned grit, responsibility, and an entrepreneurial instinct that continues to shape his career.
With a background in engineering, consulting, and real estate, Felix developed a unique mix of technical problem-solving and people-first leadership. But the spark for Triple X.O.G. came on a Vancouver rooftop, where he revived a nostalgic favourite—cognac, green tea, and honey—for friends. That moment revealed both a cultural gap and a business opportunity: no one had brought this beloved cocktail from karaoke bars into the mainstream.
For Felix, Triple X.O.G. is more than a drink. It’s a brand that speaks to a generation navigating both East and West, designed to connect people and celebrate culture on its own terms. His vision is bold: to make Triple X.O.G. the world’s most recognizable Asian RTD brand, proudly redefining what an alcohol company can represent.
Rudy Pham — Co-Founder & COO of Triple X.O.G.
Born and raised in Vancouver, Rudy Pham embodies the drive and ambition of a new generation of entrepreneurs. A Top 1% performer and award-winning leader in the North American insurance industry, Rudy built his career on discipline, resilience, and the ability to lead from the front.
The idea for Triple X.O.G. sparked at a rooftop party, when Felix introduced Rudy to his favourite karaoke cocktail—a mix of cognac, green tea, and honey. Weeks later, on a hike together, Rudy helped transform that spark into a mission: to reimagine the beloved drink as a premium ready-to-drink cocktail that brings both culture and representation into the mainstream.
For Rudy, Triple X.O.G. is more than a beverage—it’s a cultural statement, a “work hard, play hard” lifestyle, and a legacy brand in the making. With his background in sales leadership and team-building, Rudy brings the execution, hustle, and market vision to scale Triple X.O.G. into a category-defining brand.
More Than a Cocktail
Together, Felix and Rudy are rewriting what it means to be an alcohol brand in Canada. Triple X.O.G. is not only shaking up the RTD space—it’s celebrating culture, creating connections, and setting the stage for the next generation of premium lifestyle beverages.
