Vancouver’s First Cognac Green Tea Cocktail Captures National Attention
VANCOUVER, B.C. — Vancouver-based alcoholic beverage brand Triple X.O.G. — the world’s first cognac green tea cocktail — entered the Den and left with multiple offers during the landmark on season 20th, Episode 2 (0:00–10:40) of CBC’s Dragons’ Den. The company ultimately sealed a deal with Manjit Minhas, the celebrated “Queen Dragon” of Canadian brewing and CEO & Co-Founder of Minhas Breweries.
The pitch, which aired on Dragons’ Den (Season 20, Episode 2), spotlighted Asian cultural heritage, bringing national attention to a cocktail beloved across Asian nightlife communities: green tea mixed with cognac. Triple X.O.G. is the first company to successfully commercialize the drink — long enjoyed in karaoke bars and clubs — on a national scale.
“Green tea and cognac have been a staple in Asian nightlife culture for decades, but it’s never been bottled or shared beyond our communities. We’re proud to bring it from our roots to shelves across Canada,” said Felix Chen, Co-Founder & CEO of Triple X.O.G.
“The drink today is so popular and iconic in our community that it’s been dubbed the Asian gin and tonic. There was a big problem, though: we couldn’t find this drink anywhere. No one had brought this cultural staple into the ready-to-drink market,” shared Rudy Pham, Co-Founder & COO of Triple X.O.G.
Following intense questioning and feedback from the Dragons, Triple X.O.G. received two final offers:
- Wes Hall: $100,000 for 15.7% equity
- Manjit Minhas: $100,000 for 20% equity
While the founders attempted to broker a joint deal, Minhas stood firm. Ultimately, Triple X.O.G. accepted her solo offer — celebrated with glowing lights, cheers, and, of course, drinks in hand.
“Triple X.O.G. was love at first sip. I didn’t put my cup down. The more they shared about their story, success to date, and plans for the future, I knew I wanted to work with them to help Triple X.O.G. grow,” said Manjit Minhas, Dragon and CEO of Minhas Breweries.
She continued:
“Triple X.O.G. immediately caught my attention as a unique product in the Canadian marketplace. Spirit-based RTDs have exploded in popularity, but very few are cognac-based. And while hard iced teas are successful, it’s amazing how uninspired the variety is in North America. Triple X.O.G. offers an innovative take on classic flavours that will stand out on the shelf.”
As Chen emphasized:
“While others may try to replicate it, nobody is building the brand or experience the way we are.”
▶️ Watch the full pitch: CBC Gem – Dragons’ Den
🔊 Listen to our Interview on CBC Radio: TRIPLE X.O.G. Featured on CBC News
📊 Investment Opportunities
Triple X.O.G. is thrilled to announce its first-ever funding round!
The Vancouver-based brand is raising $500K in its pre-seed round to expand production, grow national distribution, and scale marketing efforts across Canada. This marks a major milestone as Triple X.O.G. continues building the world’s first cognac green tea cocktail into a bold, culture-driven lifestyle brand.
📩 Venture Capital Contact
On behalf of Triple X.O.G.
Vina Tsai – VT Consulting Group
vina.tsai@vinatsaiholdings.com
📢 Media Opportunities
Triple X.O.G. co-founders Felix Chen (Taiwanese-Canadian serial entrepreneur and engineer, originally from Calgary) and Rudy Pham (Vietnamese-German Canadian entrepreneur and insurance professional from B.C.) are available for interviews on:
- Their Dragons’ Den experience, securing multiple offers, and striking a deal with Manjit Minhas
- The company’s journey from karaoke bars to retail shelves, now stocked in over 100 locations across B.C. and Alberta
- Their personal and professional stories as founders and friends building a premium Canadian brand rooted in Asian culture
📩 Media Contacts
On behalf of Triple X.O.G.
Natasha Jung – Cold Tea Collective
natasha@coldteacollective.com
(+1) 604-603-2740
Dragons’ Den (CBC PR)
Kaari Sinnaeve – CBC Public Relations
kaari.sinnaeve@cbc.ca
(+1) 416-200-5346
About Dragons’ Den
Dragons’ Den is filmed at the CBC Broadcasting Centre in Toronto and airs Thursdays at 8 p.m. (8:30 NT) on CBC and CBC Gem.
- Executive Producer: Molly Middleton
- Senior Producer: Toni Francis
- Host: Dianne Buckner
Website: cbc.ca/dragonsden
Facebook: facebook.com/cbcdragon
Twitter/X: @cbcdragon
Instagram: @cbcdragon
TikTok: @dragonsden
#cbcdragonsden
About Triple X.O.G.
(dba Golden Triangle Beverage Company)
Triple X.O.G. is redefining the ready-to-drink space as the world’s first cognac green tea cocktail. Born in Vancouver, BC, this premium beverage fuses French cognac, real jasmine green tea, and local Canadian honey for a smooth, refreshing, lightly carbonated experience. At 5% ABV, it’s crafted for modern drinkers seeking sophistication without compromise.
Since launching in 2024, Triple X.O.G. has rapidly expanded to 100+ retail locations across B.C. and Alberta, earning praise from industry professionals, influencers, and consumers alike for its originality, balance, and premium design. Each can features embossed artwork by Vancouver tattoo artist Bobby Thaii, reinforcing the brand’s lifestyle ethos: bold, confident, and experience-driven.
More than just a drink, Triple X.O.G. has become a category innovator and cultural statement—from festival sponsorships to intimate luxury gatherings—with national expansion on the horizon.
Website: triplexog.com
Instagram: @drinktriplexog
TikTok: @drinktriplexog