Behind the Scenes: From Vision to the Dragons’ Den Stage
VANCOUVER, B.C. — We’re raising a glass to one of the biggest milestones in our journey so far—TRIPLE X.O.G. has made its debut on CBC's Dragons’ Den, airing on Oct 2nd, 2025, on CBC and CBC Gem. (Season 20, Episode 2) 🎉
In May 2025, we stepped into one of Canada’s biggest business stages — CBC’s Dragons’ Den. Under the bright studio lights, our founders shared not just a product, but a vision for a category-defining lifestyle brand built on culture, connection, and creativity.
🎬 See our Dragons’ Den shooting day
🎉 Relive the watch party with us
A Winning Pitch
Our appearance on Dragons’ Den wasn’t just a pitch — it was the culmination of countless late nights, taste tests, and unwavering belief in what TRIPLE X.O.G. represents.
The result? Multiple offers from the Dragons — and a deal with Manjit Minhas, Canada’s “Queen of Beer” and co-founder of Minhas Breweries.
Her words said it best:
“Triple X.O.G. was love at first sip. The product, the story, the passion — I knew I wanted to help them grow.”
The moment was more than validation — it was a turning point that solidified TRIPLE X.O.G. as a brand ready to scale across Canada and beyond.
🎥 Check out the Dragon's Den official trailers
👉 Watch our full Dragons’ Den pitch on CBC Gem
From Vision to Reality
From day one, our mission was bold: to craft Canada’s first cognac green tea cocktail — made with French cognac, real jasmine green tea, and Canadian honey.
TRIPLE X.O.G. was created to bridge worlds — where premium quality meets cultural creativity. A drink inspired by the nightlife traditions we grew up with, reimagined for today’s modern drinker.
From Concept to National Stage
Since our launch in September 2024, TRIPLE X.O.G. has transformed from a local idea into a national success story:
- 45,000+ units sold across B.C. and Alberta 🥂
- Available in 100+ retail and hospitality locations, including liquor stores, nightclubs, hotels, and golf clubs 🏪
- Recognized as a Top RTD seller in B.C., proving that innovation and quality go hand in hand 🏆
What’s Next
Our Dragons’ Den debut marks the beginning of a new chapter. With momentum on our side, our focus is on:
- Expanding distribution across Canada 🚀
- Scaling production to meet growing demand 🏭
- Building TRIPLE X.O.G. into a lifestyle brand that connects people through unforgettable drinking experiences 💚
To everyone who believed in us — from partners and sponsors to every customer who’s cracked open a can — thank you. Your energy fuels everything we do.
The best is yet to come! 🥂
📊 Investment Opportunities
Triple X.O.G. is thrilled to announce its first-ever funding round!
The Vancouver-based brand is raising $500K in its pre-seed round to expand production, grow national distribution, and scale marketing efforts across Canada. This marks a major milestone as Triple X.O.G. continues building the world’s first cognac green tea cocktail into a bold, culture-driven lifestyle brand.
📩 Venture Capital Contact
On behalf of Triple X.O.G.
Vina Tsai – VT Consulting Group
vina.tsai@vinatsaiholdings.com
📢 Media Opportunities
Triple X.O.G. co-founders Felix Chen (Taiwanese-Canadian serial entrepreneur and engineer, originally from Calgary) and Rudy Pham (Vietnamese-German Canadian entrepreneur and insurance professional from B.C.) are available for interviews on:
- Their Dragons’ Den experience, securing multiple offers, and striking a deal with Manjit Minhas
- The company’s journey from karaoke bars to retail shelves, now stocked in over 100 locations across B.C. and Alberta
- Their personal and professional stories as founders and friends building a premium Canadian brand rooted in Asian culture
📩 Media Contacts
On behalf of Triple X.O.G.
Natasha Jung – Cold Tea Collective
natasha@coldteacollective.com
(+1) 604-603-2740
Dragons’ Den (CBC PR)
Kaari Sinnaeve – CBC Public Relations
kaari.sinnaeve@cbc.ca
(+1) 416-200-5346
About Dragons’ Den
Dragons’ Den is filmed at the CBC Broadcasting Centre in Toronto and airs Thursdays at 8 p.m. (8:30 NT) on CBC and CBC Gem.
- Executive Producer: Molly Middleton
- Senior Producer: Toni Francis
- Host: Dianne Buckner
Website: cbc.ca/dragonsden
Facebook: facebook.com/cbcdragon
Twitter/X: @cbcdragon
Instagram: @cbcdragon
TikTok: @dragonsden
#cbcdragonsden
About Triple X.O.G.
(dba Golden Triangle Beverage Company)
Triple X.O.G. is redefining the ready-to-drink space as the world’s first cognac green tea cocktail. Born in Vancouver, BC, this premium beverage fuses French cognac, real jasmine green tea, and local Canadian honey for a smooth, refreshing, lightly carbonated experience. At 5% ABV, it’s crafted for modern drinkers seeking sophistication without compromise.
Since launching in 2024, Triple X.O.G. has rapidly expanded to 100+ retail locations across B.C. and Alberta, earning praise from industry professionals, influencers, and consumers alike for its originality, balance, and premium design. Each can features embossed artwork by Vancouver tattoo artist Bobby Thaii, reinforcing the brand’s lifestyle ethos: bold, confident, and experience-driven.
More than just a drink, Triple X.O.G. has become a category innovator and cultural statement—from festival sponsorships to intimate luxury gatherings—with national expansion on the horizon.
Website: triplexog.com
Instagram: @drinktriplexog
TikTok: @drinktriplexog